Discussion on label creativity needs to be expanded
there is a neglected view in the current label industry. When discussing labels, people usually focus on whether the relevant printing technology, the latest materials, ink coating can achieve environmental protection and strengthen the brand. However, the entertainment factors that labels should have are often forgotten by people
there is a neglected view in the current label industry. When discussing labels, people usually focus on whether the relevant printing technology, the latest materials, ink coating can achieve environmental protection and strengthen the brand. However, the entertainment factors that labels should have are often forgotten by people
label creativity needs to be expanded
labels should be interesting. Think about how happy children are when they get stickers with cartoon characters, animals and sports stars. For adults, they can put labels in the car, completely personalized, or just entertainment. The key is that products such as labels should not only be functional in themselves, but also interesting and entertaining, according to the head of Zhongwang automotive division
for the label industry, I think novelty will represent a new idea or a new application of labels. Because almost all enterprises in any industry will use labels in their business. James Laurie of lightning label said. There are indeed many ways to make labels novel. Unique materials can make labels have this function, including holographic materials, cloth and metal labels. If a customer sells a strange product, they usually put the strange content on the label. Now the description of strange labels has a unique structure, such as labels that can be wiped or scented
Laurie said: the unique label can achieve the desired setting effect. Can it attract people's attention, encourage people to buy products, and play a unique role in making customers' consumption process more efficient? If it can achieve these goals, it will be successful
unique materials and processes are popular
there is still a long way to go for the current materials to be used in the production of labels to achieve a unique state. At the same time, how these materials are printed and completed is also a very important factor. One of the most popular materials used to produce novel labels is a chrome plated material, which allows printing companies to use metal design elements to make labels more artistic. James Laurie explained. The cutting of labels also has different requirements. For example, one label can be placed in another label, so that most customers can use one label to achieve different goals
from the perspective of the whole industry, some truly attractive novel labels become possible with the emergence of new technologies. For example, as more and more new materials are created, labels may be excavated into more forms, functions and applications
another example is that when it is necessary to make novel labels for customers, new die cutting methods can also achieve real creativity. The most significant trend is in the field of pharmaceutical labeling. In the pharmaceutical industry, the label structure is becoming more and more complex
ink manufacturer international color solutions is also providing label printing enterprises with products applied to the novel label market. Recently, the application of fluorescent ink is on the rise. It is reported that when economic growth slows down, people seem to be more interested in fluorescent colors. When the economy is booming, people are more interested in metal design and less interested in fluorescent design
novelty labels of consumer vouchers add interest
in the label industry, novelty labels in application fields such as promotions and coupons have a very good performance. Advertising Age and Wall Street pointed out that the distribution of coupons to readers is very interesting. It is reported that American consumers use coupons worth $3.5 billion a year. According to the survey, 95% of shoppers like coupons, 87% of shoppers use coupons, 60% of shoppers will actively look for coupons, and 54% of shoppers will frequently use coupons. Coupons are label products, which are labels provided by label manufacturers without adhesives
Seneca tape and label company is a company that provides coupon business. The company said that customers have always liked their products very much. The element of novelty label is not only that it can provide recreation and entertainment, which can win the trust and piety of customers, but also that it can provide some special effects. R solutions is also an enterprise with excellent performance in these functions. This company has developed an interesting label content, which allows end users to personalize the label of their drinks. This process does not require any graffiti tools and does not need to destroy the label if the friction surface of the sample produces large plastic deformation during the friction process. This product is called naming it
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